High definition (HD) television is a recording and broadcasting system that gives a picture quality four to five times sharper than the standard definition pictures you’re probably used to watching on your TV set.
Many countries around the world such as the United States, Australia and Japan already broadcast some or all of their programming in HD. Increasingly, UK productions are being shot using HD cameras and the BBC have publicly stated that wish to record 100% of their programming in HD by the year 2010.
Many of our clients understand the benefit in “future proofing” their recordings for broadcast when HD becomes a reality in the UK.
However it does depend on the outcome you want to achieve and on which format your material will be shown. For example, with HD plasma and LCD screens becoming more popular it is easy to see the advantages of having higher quality video, particularly for display purposes. The increased resolution of the image means the video looks clearer from further away while up close you can see every detail.
We can deliver your material for both online viewing and DVD. We can produce everything from a company-wide communication from the CEO, to product launches, press announcements and training videos. We’ll work with you to develop and shape your messages, advising you on the optimum timing and most creative approach.
We film on a wide range of cameras including SD, HD & HDV (suitable for online video). With prices becoming more competitive, hiring such equipment is roughly on a par with a conventional SD kit. For unrivaled, premier picture quality, we can also shoot your production on HDCAM. To find out which method is most appropriate for your production, contact us to discuss your requirements.